The Member Brief

If your job search feels like shouting into a void, the problem may not be your experience or potential. It may be the method. TLC member Kelly White supports experienced professionals who are ready to move beyond endless online applications and take a more focused approach to finding the right opportunity. Her free Career Transition Guide offers practical guidance to help you get started.

TLC member Stuart joined our latest roundtable and shared a compelling perspective on AI in relationship-driven business. While some see it as a threat, Stuart argues that brokerages not actively embracing AI risk falling behind. It is the kind of honest, high-stakes conversation that makes TLC roundtables valuable. Members can watch the replay in the Skool community.

The best talent in your next decade is not sitting on a competitor's roster. It is in a hospital break room, managing a wedding, or checking passengers in at Gate 14. Matthew Ferrara makes the case that the leaders who win are not out-recruiting anyone. They are reframing what talent even means and going where nobody else is looking.

TLC member Liza Ratley teaches AI to Realtors for a living, and even she says slow down. In a market chasing automation and the next shiny platform, she makes the case that the pros who win long-term never forgot the basics: pick up the phone, tell the truth, actually care. Technology should make you more human, not less.

He spent three years building her for the role. Then spent eleven months making sure she could never fully have it. Leadership strategist Amy Lessinger shares a story that will make founders and senior leaders uncomfortable in the best way. If you have ever handed something over and quietly taken it back, this one is for you.

Confusion is not a people problem. It is an operations problem. When agents and staff are searching for answers, comparing notes, or waiting to find out who owns the next step, the system has let them down. A sharp principle worth sharing with anyone who leads a brokerage or manages a team.

Every brokerage leader has felt it: an agent goes quiet, then leaves, and only in hindsight does the pattern seem obvious. This piece by Diana breaks down MLS data on over 625,000 agents to show what actually predicts brokerage switching—and it isn't failed listings. It's an empty pipeline. A sharp look at why silence, not failure, is the real signal leaders should be watching.

We all carry potential we haven't yet met. In this piece, Greg draws on Beckett and Viktor Frankl to explore why leadership isn't about avoiding failure but staying present long enough to let it teach us something. A thoughtful quick read on curiosity, resilience, and what it takes to discover who you might become.

Marci typed 'best real estate agent in the Highlands' into ChatGPT and got zero agent names back. Turns out that's the norm: 91 percent of agents never show up when buyers ask AI about their market. This piece breaks down why AI rewards trust, citations, and structure over sheer content volume, and lays out the first steps to actually get found.

Conventional wisdom says tighter inventory should mean fewer sales. Luxury real estate isn't following that script. This report digs into why affluent buyers keep transacting even as supply shrinks, what separates ordinary listings from the exceptional homes still drawing competition, and what it all means for anyone buying or selling at the high end right now.

An old colleague recognized this member instantly: 'the one who always thought you could do things better.' What started as a joke turned into a reflection on why challenging the status quo, asking 'what if we did this differently,' has become one of the most valuable parts of leading at RE/MAX. A short, honest read on turning a label into a strength.

The Women's Council of Realtors has named Tripti Kasal as its new CEO, bringing 25+ years of leadership experience from Baird & Warner and Leading Real Estate Companies of the World. She'll focus on expanding membership, strengthening leadership training, and preparing more women for senior roles across the industry.

The most dangerous thing happening in leadership right now isn't burnout or turnover — it's performance. Not output. Perception. In this article, Amy addresses that when work becomes theater, organizations lose the thing that actually drives results: real contribution. Worth a read for anyone building a culture where showing up matters more than showing off.

Private listings are no longer just a strategy debate. They are now a legislative one. States across the country are moving fast to regulate how and when homes can be kept off the market, and they are not all taking the same approach. This breakdown of the three regulatory models gaining traction is essential reading for anyone in real estate paying attention to where the rules are heading.

Deepfake scams in real estate jumped 40% in a single year, and cyber-enabled fraud hit $13.7 billion in losses in 2024 alone. That number is only going up. Whether you are advising clients or navigating a transaction yourself, knowing how this technology is being weaponized in real estate is no longer optional. This quick consumer guide breaks down what to watch for and how to protect yourself.

Personal brand or professional profile? It depends on who you ask. TLC member Christine Carlo George sat down with Marc Davison, co-founder of 1000Watt and one of the sharpest minds in real estate branding, for a conversation that got straight to the point. They disagree on personal brand, but they agree on something more important: the best marketing stops talking about you and starts making your client the story. This one is worth the read.

Culture is not built in boardrooms. It is built in the in-between moments, and most leaders are too busy scheduling meetings to notice they are disappearing. This is a quick but worth-it read on what actually creates connection, and what it means for the people you lead.

Most communication problems are not about effort. They are about perspective. When you only interact with others through your own personality lens, you create gaps, and those gaps cost you trust, relationships, and opportunity. Personality Speaker offers a free weekly video tip to help you recognize how different people are wired and communicate in a way that actually lands. Practical, quick, and immediately applicable. Worth opting in.