Welcome to the September Member Briefing!
Welcome back to a new season of ideas, connection, and momentum: the September Member Briefing. As summer holidays wind down and back-to-school and work energy returns, our community is leaning into fresh priorities, renewed focus, and meaningful opportunities for growth.
Each month, we distill the most relevant ideas, conversations, and signals emerging from our members: founders, operators, executives, and industry innovators. We cut through the noise to bring you practical insights, notable trends, and curated resources for sharper decision-making.
This edition highlights the ideas, articles, events, and conversations TLC members are engaging with as they reconnect, refocus, and prepare for a strong final quarter. To contribute to next month's edition, contact team@tlcircle.org.
You Have More Leverage Than You Think. Let's Use It
If your job search feels like shouting into a void, the problem may not be your experience or potential. It may be the method. TLC member Kelly White supports experienced professionals who are ready to move beyond endless online applications and take a more focused approach to finding the right opportunity. Her free Career Transition Guide offers practical guidance to help you get started.
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What Happens When AI shows up at a TLC Roundtable
TLC member Stuart joined our latest roundtable and shared a compelling perspective on AI in relationship-driven business. While some see it as a threat, Stuart argues that brokerages not actively embracing AI risk falling behind. It is the kind of honest, high-stakes conversation that makes TLC roundtables valuable. Members can watch the replay in the Skool community.
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Stop Recruiting. Start Attracting. The Great Talent Heist
The best talent in your next decade is not sitting on a competitor's roster. It is in a hospital break room, managing a wedding, or checking passengers in at Gate 14. Matthew Ferrara makes the case that the leaders who win are not out-recruiting anyone. They are reframing what talent even means and going where nobody else is looking.
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The Easy Button Won't Build Your Business. This Will.
TLC member Liza Ratley teaches AI to Realtors for a living, and even she says slow down. In a market chasing automation and the next shiny platform, she makes the case that the pros who win long-term never forgot the basics: pick up the phone, tell the truth, actually care. Technology should make you more human, not less.
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The Hardest Part of Leading Is Knowing When to Let Go
He spent three years building her for the role. Then spent eleven months making sure she could never fully have it. Leadership strategist Amy Lessinger shares a story that will make founders and senior leaders uncomfortable in the best way. If you have ever handed something over and quietly taken it back, this one is for you.
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If Your Team Is Chasing Clarity, Your Operation Has Failed
Confusion is not a people problem. It is an operations problem. When agents and staff are searching for answers, comparing notes, or waiting to find out who owns the next step, the system has let them down. A sharp principle worth sharing with anyone who leads a brokerage or manages a team.
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Recommended Reads & Listens
Books, podcasts, and articles recommended by TLC members this month
Welcoming New TLC Members
Welcome to our newest TLC members. Our selection process brings together leaders who are not only accomplished, but also aligned in values, generosity, and a commitment to meaningful connection.
Founder, The Learning Network
Chief Growth Officer, Windermere
Managing Partner, EMBER
Founder, Corcoran | The Baja Real Estate Co
Vice President Growth, The Real Brokerage
Executive Leader, Red Oak Hope
Members Only Corner
Upcoming Member Events
- TLC Intro / Onboarding New Members: September 8 · 11:00am – 12:00pm PST (Monthly on 1st Monday)
- TLC Office Hours: September 18 · 10:00am – 10:30am PST (Monthly on 3rd Friday)
- TLC Roundtable: September 24 · 10:00am – 11:30am PST (Monthly on 4th Thursday)
Connect with a curated community representing over 830+ years of industry and executive leadership experience. TLC membership is intentionally capped to preserve quality, trust, and meaningful connection.
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